Sans Normal Lukom 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'Diple' and 'Morandi' by Monotype, 'Tabac Sans' by Suitcase Type Foundry, 'Multi' by Type-Ø-Tones, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, playful, retro, sporty, friendly, impact, motion, approachability, display clarity, slanted, soft corners, chunky, compact counters, punchy.
A heavy, slanted sans with broad proportions and smooth, rounded construction. Strokes are thick and even, with compact internal counters and generous curves that keep forms readable despite the weight. The overall rhythm is dynamic, with a forward lean and slightly compressed apertures that create a dense, poster-ready texture. Numerals and capitals share the same sturdy, rounded geometry, maintaining a consistent, bold silhouette across the set.
Best suited for bold headlines, posters, and branding where a compact, high-impact texture is desirable. It works well on packaging and promotional graphics that need a lively, energetic voice, and can also fit sports-themed identities or apparel-style graphics. For longer text, it will be most effective in short bursts such as pull quotes or signage.
The tone is upbeat and extroverted, with a distinctly energetic, sporty feel. Its rounded shapes and forward slant give it a friendly confidence that reads as contemporary with a retro advertising edge. Overall, it projects motion and impact rather than formality or restraint.
The design appears intended to deliver maximum visual impact with a modern, friendly slant—optimized for display use where speed, punch, and approachability matter. Its rounded, sturdy shapes suggest an aim for broad legibility while keeping a distinctive, energetic personality.
The slant is consistent across cases, and the rounded terminals help prevent dark spots at joins. Spacing appears tuned for display sizes, producing a strong, continuous word shape in headlines and short phrases.