Sans Normal Kydid 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Asket' by Glen Jan, 'Boston' by Latinotype, 'Concasse' by Lillan Team, 'Nurom Next' by The Northern Block, 'Morph' by TipoType, and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, punchy, casual, retro, display impact, approachability, energy, informal tone, rounded, soft terminals, bulky, bouncy, slanted.
A heavy, rounded sans with a consistent rightward slant and broad proportions. Letterforms are built from chunky strokes and generous curves, with soft, blunted terminals and a generally circular construction in bowls and counters. The shapes feel slightly bouncy and informal, with simplified joins and sturdy verticals that keep the silhouette compact and dark at display sizes. Numerals match the letters in weight and roundness, maintaining a cohesive, poster-like texture.
Best suited to short, high-impact text such as headlines, posters, packaging fronts, and brand marks where boldness and friendliness are desired. It can also work for social graphics and playful UI accents, but its heavy color suggests using it sparingly for longer passages.
The overall tone is upbeat and approachable, leaning toward a retro sign-painting or comic headline feel without becoming overly decorative. Its bold, rounded forms and jaunty slant give it an energetic, friendly voice that reads as confident and fun rather than formal.
The design appears intended to deliver an assertive display sans that stays approachable through rounded construction and softened terminals. Its consistent slant and wide, chunky forms prioritize personality and immediate impact over neutrality.
The slant is consistent across upper- and lowercase, and the wide stance of many characters produces strong horizontal momentum. The rounded geometry and tight, dark color make it most distinctive where its smooth curves and big counters can be appreciated.