Sans Normal Ladab 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra, 'TT Hoves Pro' by TypeType, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, friendly, modern, impact, motion, approachability, modernity, slanted, rounded, soft corners, compact curves, punchy.
A heavy, slanted sans with rounded, softened corners and full, compact curves. Strokes stay broadly consistent, giving the design a dense, even color, while the italic angle adds forward motion. Counters are relatively open for the weight, and terminals tend to be blunt and gently rounded rather than sharply cut. The overall rhythm is broad and steady, with sturdy letterforms and clear, uncomplicated construction.
Best suited for display contexts such as headlines, posters, brand marks, and packaging where a strong, dynamic voice is needed. It can also work well for sports and lifestyle graphics, short UI headers, and promotional messaging where immediate impact and legibility at larger sizes are priorities.
The tone feels energetic and assertive, with a sporty, contemporary flavor. Its rounded geometry keeps it approachable and friendly despite the strong presence, making it read as confident rather than severe. The slant reinforces a sense of speed and momentum, lending a dynamic, headline-ready personality.
Likely designed to deliver maximum visual impact with a modern, approachable feel—combining a strong, slanted stance for motion with rounded construction to keep the tone friendly and contemporary. The consistent stroke behavior suggests a focus on bold, high-visibility communication rather than delicate typographic nuance.
In the sample text, the strong stroke weight and forward lean create a bold, continuous texture that holds attention at large sizes. Numerals match the same robust, rounded style, supporting cohesive typographic systems where letters and figures need equal impact.