Sans Normal Doguv 14 is a light, very wide, low contrast, upright, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: ui design, branding, signage, headlines, packaging, clean, modern, airy, technical, friendly, clarity, modernity, versatility, approachability, neutral tone, monoline, geometric, rounded, open apertures, large counters.
A monolinear sans with generously open, rounded forms and a broad footprint. Strokes stay even and smooth, with circular and elliptical bowls that create large counters and a calm rhythm in text. Terminals are clean and mostly straight-cut, while joins remain crisp and uncluttered, keeping the overall texture light and spacious. Uppercase shapes feel geometric and stable, while lowercase forms are simple and readable, with single-storey a and g contributing to an approachable, contemporary look.
This font suits user interfaces, product branding, and signage where clarity and a clean, contemporary impression are needed. Its broad, open shapes make it effective for headlines and short blocks of copy, and it can also work in packaging and editorial display settings where an airy, modern texture is desired.
The overall tone is clean and modern, with an airy, efficient feel that reads as quietly technical rather than expressive. Rounded curves and open shapes soften the voice, giving it a friendly, accessible character suitable for contemporary interfaces and informational design.
The design appears intended to deliver a straightforward geometric sans optimized for clarity and a contemporary voice. By prioritizing open counters, simple construction, and even strokes, it aims for versatility across digital and print contexts while maintaining a friendly, modern presence.
Numerals follow the same rounded, even-stroke logic, producing a cohesive set with clear silhouettes. In running text, the generous spacing and large counters help maintain clarity at display and UI sizes, while the consistent stroke behavior keeps paragraphs looking smooth and uniform.