Sans Normal Lyrun 2 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Ardena' by Fincker Font Cuisine, 'Equip' by Hoftype, 'Altivo' by Kostic, 'Gogh' by Type Forward, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promo graphics, sporty, punchy, confident, energetic, modern, display impact, dynamic emphasis, athletic tone, modern utility, slanted, heavyweight, rounded, compact spacing, high impact.
A heavy, slanted sans with rounded outer curves and broadly cut, slightly squared terminals. The strokes feel dense and consistent, with smooth bowls and counters that stay open for the weight. Proportions skew wide and forward-leaning, giving letters a strong horizontal presence, while the lowercase maintains a tall, sturdy body and compact joins. The figures are chunky and steady, with simple construction and clear differentiation at display sizes.
Best suited to headlines, posters, and promotional graphics where bold, energetic emphasis is needed. It also fits sports branding and packaging that benefits from a strong, forward-moving typographic voice. For long text, its density and slant suggest using larger sizes and generous spacing for comfort.
The overall tone is assertive and kinetic, reading as sporty and action-oriented. Its forward slant and blocky massing create a sense of momentum and confidence, leaning more toward headline impact than quiet neutrality.
The design appears intended to deliver maximum impact with a modern, athletic slant—prioritizing strong silhouette, quick recognition, and a dynamic texture in both caps and lowercase.
The sample text shows a tight, compact rhythm with substantial black coverage and a distinctly oblique texture across lines. Round letters (like O/C) keep a clean, geometric feel, while diagonals and joins emphasize speed and punch, especially in all-caps settings.