Sans Normal Kamud 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Fracktif' by Degarism Studio, 'Alergia Grotesk' by Machalski, 'Beatrice Standard' by Monotype, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, modern, assertive, dynamic, friendly, impact, momentum, approachability, clarity, modernity, rounded, oblique, soft corners, compact counters, high impact.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes are consistently thick with minimal modulation, and terminals tend to be blunt or softly curved, keeping the silhouette clean and solid. Counters are relatively compact, while bowls and curves stay generous and circular, giving letters a sturdy, approachable structure. The overall rhythm feels stable and blocky, with a pronounced forward slant that adds motion without introducing calligraphic contrast.
This style performs best in short-to-medium display settings where impact and clarity are priorities—headlines, posters, brand marks, and promotional graphics. The strong weight and rounded construction also suit athletic, street, or product packaging contexts, and it can work for concise UI or navigational signage where emphasis is needed.
The tone is energetic and confident, combining a contemporary, no-nonsense weight with a friendly roundness. Its oblique posture suggests speed and momentum, while the soft geometry keeps it from feeling harsh or overly technical. The result reads as bold and upbeat—well suited to messaging that wants to feel active and direct.
The design appears intended to deliver maximum presence with a contemporary, rounded sans voice, pairing robust letterforms with a forward-leaning stance for added energy. It prioritizes bold readability and simple geometry, aiming for a versatile display tool that feels both modern and approachable.
Round letters like O and Q appear highly circular, and the Q uses a clear, straightforward tail treatment. Numerals follow the same heavy, rounded construction, maintaining strong consistency with the capitals and lowercase. Overall spacing appears comfortable at display sizes, with forms designed to hold their shape under tight, impactful settings.