Sans Superellipse Oslun 10 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Formata' by Berthold; 'ITC Franklin' by ITC; 'Latino Gothic' by Latinotype; 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix; and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, assertive, industrial, compact, utilitarian, contemporary, space saving, high impact, modernization, sturdiness, clarity, blocky, rounded corners, squared bowls, tight spacing.
A compact, heavy sans with a squared-off construction softened by rounded corners and superelliptical curves. Strokes are broadly uniform, producing dense black shapes and a consistent, poster-like rhythm. Counters tend to be small and rectangular-to-oval, with openings kept tight (notably in letters like a, e, and s), while verticals dominate the texture. Proportions favor tall, condensed forms, with simplified joins and minimal detailing for a clean, sturdy silhouette.
Best suited for short-to-medium settings where impact and space economy matter: headlines, posters, branding marks, packaging, and bold signage. It can also work for UI labels or navigation where a condensed, high-contrast-in-mass look is desired, though the tight counters suggest avoiding very small sizes in dense paragraphs.
The tone is strong and no-nonsense, combining an industrial sturdiness with a contemporary, softened geometry. Its tight apertures and dense weight feel assertive and efficient rather than friendly or delicate, giving text a punchy, commanding presence.
The design appears intended to deliver maximum presence in a compact width, using superelliptical rounding to keep the forms modern while preserving a rigid, engineered backbone. It prioritizes bold legibility and a consistent, blocky rhythm over open, airy readability.
Round characters (C, O, G) read more like rounded rectangles than pure circles, reinforcing the squared geometry throughout. Numerals share the same condensed, blocky logic, and the overall set maintains a uniform, disciplined texture suitable for high-visibility settings.