Print Esmu 12 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: posters, headlines, packaging, social graphics, quotes, playful, casual, handmade, lively, friendly, handmade texture, casual display, friendly impact, expressive lettering, brushy, textured, chunky, rounded, bouncy.
A lively hand-drawn print with thick, brush-like strokes and visibly textured edges that suggest dry-brush or marker drag. Letterforms are compact and slightly forward-leaning, with irregular stroke endings, soft corners, and small variations in width that keep the rhythm informal. Counters are generally tight and rounded, spacing is natural rather than mechanically even, and the overall silhouette reads as sturdy and high-impact while remaining legible.
Best suited for short to medium-length display text such as posters, packaging callouts, social media graphics, cover art, and quote treatments where an informal, hand-made feel is desired. It can work for subheads and emphasis in editorial layouts, but the textured strokes and tight counters suggest avoiding very small sizes or long passages.
The font feels energetic and approachable, with a playful, human tone that reads as spontaneous and personal. Its roughened edges and bouncy proportions give it a crafty, homemade character that can shift from humorous to lightly rugged depending on context.
The design appears intended to mimic quick hand lettering made with a brushy marker, prioritizing personality, impact, and an authentic handmade texture over geometric precision. Its compact, slightly slanted forms aim to keep text lively and expressive while remaining broadly readable in display settings.
Uppercase forms are simplified and punchy, while the lowercase maintains an easy handwritten flow without connecting strokes. Numerals follow the same brush-textured construction and keep a casual, poster-ready presence, especially at larger sizes where the organic edge detail becomes part of the look.