Serif Contrasted Jogo 7 is a light, very wide, very high contrast, italic, normal x-height font.
Keywords: editorial, display, headlines, fashion, invitations, elegant, dramatic, refined, literary, luxury tone, editorial impact, italic elegance, refined contrast, hairline, didone-like, vertical stress, razor serifs, high waistlines.
A sharply contrasted italic serif with pronounced vertical stress and extremely thin hairlines set against fuller main strokes. Serifs read as fine, razor-like wedges with minimal bracketing, and terminals often finish in pointed, calligraphic flicks. The letterforms are very wide and open, with generous interior space and a smooth, gliding italic rhythm; round shapes show a slightly flattened, high-waisted feeling. Curves are crisp and controlled, while diagonals and joins stay clean, producing a polished, print-oriented texture in text.
Best suited to editorial headlines, magazine styling, brand identities, and other display settings where its high-contrast details can be appreciated at larger sizes. It can also work for invitations and title treatments where a luxurious, italic voice is desired, while longer passages benefit from careful sizing and reproduction to preserve the hairlines.
The overall tone is sophisticated and dramatic, with a couture/editorial sensibility. Its sweeping italics and knife-thin details suggest luxury, romance, and a touch of theatrical flair while still feeling formal and composed.
The design appears intended to deliver a contemporary, fashion-forward take on high-contrast italic serifs: wide, open forms paired with ultra-fine details to create a premium, attention-grabbing typographic voice for print-centric and identity-led applications.
In running text the spacing and wide proportions create an airy, high-end page color, but the finest strokes and sharp tips become the most visually delicate elements. Numerals and capitals carry the same high-contrast logic, with elegant curves and pointed details that emphasize refinement over ruggedness.