Serif Other Lida 2 is a very bold, normal width, high contrast, reverse italic, normal x-height font.
Keywords: headlines, posters, packaging, logotypes, book covers, dramatic, editorial, vintage, theatrical, quirky, display impact, vintage flavor, decorative serif, brand voice, headline drama, triangular serifs, flared strokes, ink-trap cuts, wedge terminals, ball terminals.
A very heavy, high-contrast serif with sharp wedge-like serifs and frequent triangular cut-ins that create a carved, faceted look. Curves are full and weighty, while joins and counters often show deliberate notches and pinched transitions, giving the letterforms a lively, sculpted rhythm. The overall texture is dark and compact, with slightly left-leaning (reverse-italic) energy and visible irregularity in stroke distribution across different glyphs. Numerals and capitals carry pronounced display proportions, with crisp terminals and strong silhouette emphasis.
Best suited to display applications such as headlines, posters, packaging, and book-cover titling where its high-contrast cuts and heavy color can be appreciated. It can also work for bold wordmarks and short editorial callouts, especially when paired with a calmer text face for longer reading.
The font projects a bold, theatrical personality—confident, slightly eccentric, and reminiscent of vintage headline typography. Its sharp cuts and swelling curves add drama and a hint of playfulness, making it feel at home in expressive, attention-grabbing settings rather than quiet text work.
The design appears intended to reinterpret traditional serif structures with decorative carving and reverse-italic motion, prioritizing memorable shapes and high-impact contrast. Its stylized terminals and notched joins suggest a focus on distinctive branding and headline presence over neutral paragraph texture.
Distinctive details like ball terminals (notably in lowercase forms) and cut-away wedges in diagonals and joins create strong internal sparkle at larger sizes, but also make spacing and word-shape feel more dynamic than strictly classical serifs. The design favors bold silhouettes and stylized construction over restraint, which amplifies impact in short bursts.