Sans Normal Asmig 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Goga' by Narrow Type, 'Mundial Narrow' by TipoType, and 'Eloquia' and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, product design, editorial, branding, signage, clean, neutral, modern, friendly, functional, legibility, versatility, modernity, clarity, geometric, rounded, crisp, open, balanced.
A clean sans with broadly geometric construction and rounded bowls. Strokes are even and steady, with smooth curves and relatively open apertures that keep counters clear in text. Terminals are mostly straight-cut and the overall rhythm is consistent, giving the face a tidy, contemporary texture. Proportions feel balanced and unforced, with simple, legible forms across letters and figures.
Works well for interface labels, navigation, and product copy thanks to its clean structure and open forms. It also suits editorial subheads and general-purpose branding where a modern, approachable sans is needed, and it can perform in signage and wayfinding at larger sizes due to its clear counters and simple silhouettes.
The tone is neutral and modern, leaning friendly through its rounded shapes rather than stark or technical. It reads as straightforward and dependable, suitable for everyday communication where clarity is prioritized over strong stylistic flavor.
Designed as a versatile, contemporary sans that emphasizes clarity and consistency. The geometric leaning and rounded curves suggest an intention to be friendly and modern while remaining unobtrusive across a wide range of practical layouts.
In the sample text, spacing and shapes hold together well at larger sizes, producing an even gray value without looking condensed or overly wide. Circular letters like O/C/G and the rounded lowercase (e, o, p) set the geometric character, while straightforward diagonals (V, W, X, Y) keep the overall feel crisp.