Sans Normal Atmuj 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Equip' and 'Foro Sans' by Hoftype and 'Aestetico' by Latinotype (names referenced only for comparison).
Keywords: ui text, web content, branding, packaging, signage, friendly, modern, approachable, clean, playful, everyday readability, friendly tone, modern neutrality, clarity, rounded, soft, monoline, open apertures, generous counters.
A rounded, monoline sans with softly squared curves and consistently blunt stroke endings. Letterforms lean on circular and elliptical geometry, with generous counters and open apertures that keep shapes clear at text sizes. Corners are subtly eased rather than sharp, and verticals/horizontals feel evenly weighted, producing a steady, low-friction rhythm. Overall spacing reads comfortable and slightly roomy, supporting smooth word shapes in continuous text.
Works well for interface typography, web content, and general-purpose layouts where a friendly, modern sans is desired. Its open forms and steady rhythm suit headings and short paragraphs, and it can also support approachable brand identities, packaging callouts, and clear, casual signage.
The tone is warm and approachable, with a contemporary, friendly neutrality. The softened terminals and rounded construction give it an inviting, slightly playful character without tipping into novelty, making it feel informal but still controlled.
The design appears intended as a versatile everyday sans that prioritizes comfort and legibility while adding warmth through rounded construction. It aims to balance neutrality with personality, offering a contemporary voice that remains easy to read across common sizes.
Capitals are sturdy and simple, while lowercase forms maintain clear distinctions (notably the dots and bowls) for easy scanning. Numerals follow the same rounded, even-stroke logic and look well suited to UI labels and short informational strings where clarity matters.