Sans Normal Mamut 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection and 'Murs Gothic' by Kobuzan (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, playful, punchy, retro, friendly, impact, approachability, display clarity, retro modernism, blocky, rounded, soft corners, compact counters, high impact.
A heavy, expanded sans with rounded, geometric construction and softened corners throughout. Strokes are consistently thick with modest internal counters, giving letters a dense, poster-like color while maintaining clear silhouettes. Curves are broadly elliptical (notably in C, O, S, and the bowls of a, b, d, p, q), paired with flat, sturdy terminals and wide horizontal spans. The lowercase forms are simple and robust, with single-storey a and g and short, straight joins that keep the texture even in continuous text. Numerals follow the same wide, weighty logic, with generous curves and stable, flat-backed shapes.
This font is best suited to high-impact typography such as headlines, posters, identity work, packaging, and short, emphatic messaging where size and presence matter. It can also work for signage and UI labels when used sparingly, benefiting from its wide, sturdy letterforms and clear, simple shapes.
The overall tone is bold and approachable—assertive enough for headlines, but friendly due to its rounded geometry and softened edges. It evokes a sporty, retro display energy while still reading as clean and modern, making it feel upbeat and confident rather than severe.
The design appears intended to deliver maximum presence with a friendly, geometric voice: wide proportions, thick strokes, and rounded forms combine to create a confident display sans that stays legible and consistent across a full basic character set.
Spacing appears tuned for large sizes: the wide forms and thick strokes create strong word shapes, while tight counters and broad shoulders can make long passages feel dense. The design balances circular bowls with squared-off cuts, producing a distinctive “chunky” rhythm that remains consistent across caps, lowercase, and figures.