Sans Normal Arlur 14 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, presentations, posters, signage, clean, modern, neutral, friendly, technical, clarity, modern utility, approachability, versatility, rounded, geometric, open, airy, monolinear.
A clean, monolinear sans with rounded, geometric construction and smooth curve transitions. Strokes are consistently thin with minimal modulation, and curves lean toward circular bowls and softly radiused joins rather than sharp corners. Letterforms feel open and airy, with generous counters and clear apertures (notably in forms like C, S, e, and a), while verticals stay straight and steady for a crisp rhythm in text. The lowercase shows straightforward, single-storey shapes where applicable and a simple, legible dot on i/j, maintaining an even texture across words.
This font suits interface typography, dashboards, and product experiences where a neat, contemporary sans is needed at a range of sizes. It also works well for brand systems, editorial headings, and presentation graphics that benefit from a rounded geometric voice without becoming overly decorative.
The overall tone is contemporary and understated, projecting clarity and approachability rather than personality-driven flair. Its rounded geometry gives it a mild friendliness, while the restrained detailing keeps it professional and matter-of-fact.
The design intent appears focused on a versatile, geometric sans that balances crisp modernity with gentle rounding for an approachable feel. It emphasizes simple, open shapes and consistent strokes to deliver a clean, dependable appearance in both display and running text.
In the sample text, spacing and shapes combine to produce a smooth, continuous reading color, with particularly clean numerals and a restrained, modern ampersand. The design prioritizes uncomplicated forms and consistent stroke behavior, keeping attention on content rather than stylistic quirks.