Sans Normal Arlur 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, wayfinding, presentations, clean, modern, friendly, calm, neutral, clarity, approachability, modernity, versatility, readability, rounded, geometric, open, airy, smooth.
This is a rounded, geometric sans with smooth, continuous curves and even stroke weight throughout. Counters are generally open and circular, with soft terminals that avoid sharp cutoffs, giving the text a gentle rhythm. Uppercase forms feel spacious and balanced, while the lowercase shows simple, modern constructions with single-storey a and g and a clean, straightforward ductus. Numerals follow the same rounded logic, with clear silhouettes and consistent spacing that keeps lines of text steady and uncluttered.
It is well suited to interface copy, dashboards, and product UI where a clean, soft-edged sans improves readability and tone. The balanced, rounded shapes also work for branding systems, packaging, and marketing materials that need a modern but approachable voice. In editorial layouts and presentations, it provides a tidy, consistent texture that stays readable across longer passages and mixed-case settings.
The overall tone is contemporary and approachable, with a quiet friendliness that comes from its rounded geometry and unforced proportions. It reads as neutral and dependable rather than expressive, making it feel suitable for brands that want modern clarity without harshness. The smooth forms and generous openness add a slightly human, welcoming character while staying firmly in a clean, minimal aesthetic.
The font appears designed to deliver a contemporary, geometric reading experience with softened edges for comfort and approachability. Its consistent strokes and rounded forms suggest an intention to perform reliably in practical typography—especially in digital contexts—while maintaining a polished, modern personality.
The design maintains consistent curvature across letters and figures, supporting a cohesive texture in paragraphs. Round letters like O, C, and G lean toward near-circular shapes, and the typeface favors clear internal space and simple joins, which helps maintain legibility in longer text samples.