Serif Normal Yima 10 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, magazines, book design, headlines, branding, elegant, refined, classical, literary, elegance, editorial clarity, luxury tone, space economy, classical refinement, didone-like, hairline, crisp, delicate, high-contrast serifs.
This serif design features pronounced stroke contrast with very thin hairlines and sharper, more vertical stress. Serifs are fine and neatly bracketed, giving terminals a crisp, polished finish without feeling heavy. Proportions are compact and slightly condensed, with tall capitals, narrow rounds, and carefully controlled spacing that produces an even, formal rhythm in text. Curves are smooth and taut, and details like the slender crossbars and tapered joins reinforce a clean, precision-cut look.
It performs well in editorial contexts such as magazines, book interiors, and refined long-form layouts where contrast and nuance can be appreciated. The narrow proportions and crisp serifs also make it effective for headlines, display lines, pull quotes, and sophisticated branding, particularly when set with generous leading and careful tracking.
The overall tone is poised and sophisticated, leaning toward a contemporary editorial feel with clear roots in classical book and fashion typography. Its thin detailing and disciplined structure convey refinement and seriousness, reading as premium and curated rather than casual.
The design appears intended to deliver a modern, high-end reading and display serif with a disciplined, classical backbone. Its narrow stance and fine detailing suggest an aim for elegance and economy of space while maintaining a polished typographic voice.
Uppercase forms are especially stately with wide internal counters kept tight by narrow widths, while the lowercase maintains a calm, readable cadence. Numerals follow the same contrast model and look suited to lining use, matching the capital height and overall formality of the design.