Slab Contrasted Urly 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Pulpo' by Floodfonts, 'Custer' by Font Bureau, 'Bogue' and 'Bogue Slab' by Melvastype, and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, book covers, editorial, branding, heritage, confident, institutional, rugged, authority, stability, readability, impact, bracketed, chunky, robust, high-ink, compact.
A sturdy serif with heavy, slab-like terminals and clearly bracketed joins that soften the corners without losing weight. Strokes are predominantly thick with modest modulation, producing strong vertical emphasis and a dense, high-ink color on the page. The serifs are broad and squared-off, while counters remain fairly open, giving the shapes a workmanlike clarity. Capitals feel stately and rectangular, and the lowercase keeps straightforward, traditional forms with a consistent, even rhythm in text.
Best suited to display-driven work where a strong typographic voice is needed, such as headlines, posters, book jackets, and packaging. It can also support editorial pull quotes and section headers where a traditional serif presence and firm readability are desired.
The font conveys an editorial, old-school authority—confident, grounded, and slightly rugged. Its chunky serifs and weighty presence suggest tradition and dependability more than refinement, creating a tone that feels familiar and institutional without becoming delicate.
The design appears intended to modernize a classic slab-serif voice: broad, supportive serifs and compact, sturdy construction that stays readable while projecting authority. Its emphasis is on impact, stability, and familiar letterforms that hold up well in bold typographic layouts.
The numerals and capitals read especially assertive, with wide, flat serifs that help lock lines into a firm baseline. In paragraph settings the texture is bold and steady, favoring impact and solidity over airiness, and it benefits from comfortable spacing to avoid a dark, crowded appearance.