Slab Contrasted Urwu 2 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Lenga' by Eurotypo and 'Kiperman' by Harbor Type (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, signage, authoritative, traditional, confident, heritage, impact, readability, print voice, stability, slab serifs, bracketed, robust, low axis, crisp.
A sturdy slab-serif with compact proportions and clearly bracketed, blocky serifs. Strokes show noticeable contrast, with strong vertical stems and slightly finer joins and curves, giving counters a clean, carved feel. The lowercase has a workmanlike rhythm with two-storey forms where expected and sturdy terminals; the numerals are hefty and high-impact, with clear shapes and firm footing on the baseline. Overall spacing reads even and controlled, supporting dense setting without looking fragile.
Well-suited to headlines, deck copy, and pull quotes where a strong typographic voice is needed. It also fits posters, packaging, and signage that benefit from sturdy slab serifs and clear letterforms. In text, it can work for short passages or lead-ins when a dense, authoritative color is desired.
The tone is assertive and classic, balancing old-style warmth with a no-nonsense, print-forward presence. It feels institutional and editorial—serious, dependable, and designed to command attention while staying readable.
Likely intended as a robust slab-serif for impactful print-style typography, combining traditional serif structure with heavier, more industrial slabs for emphasis. The design prioritizes firmness, clarity, and a confident page presence across mixed-case setting and numerals.
Round letters keep a relatively tight, contained silhouette, while the serifs add a steady horizontal emphasis that reinforces a grounded, poster-friendly color on the page. The punctuation and capitals appear built for clarity at display sizes, with strong forms that hold up in heavy black text blocks.