Sans Normal Labew 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry; 'Aspira' by Durotype; 'CF Asty' by Fonts.GR; and 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, contemporary, impact, emphasis, modernity, sport feel, clarity, oblique, soft corners, large counters, ink traps, compact.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes are thick and even, with softened corners and subtly carved joins that read like ink-trap notches in tight interiors. Counters stay relatively open for the weight, and the overall rhythm is forward-leaning and compact, with sturdy verticals and wide, stable curves.
Best suited to short, high-impact settings such as headlines, posters, branding marks, sports-related graphics, and bold packaging. It can work for brief callouts or subheads where you want a strong, forward-leaning emphasis, while longer passages may feel dense due to the heavy stroke and tight interior spaces.
The tone is assertive and fast-moving, leaning into a sporty, promotional feel. Its strong slant and dense color give it a confident, attention-grabbing voice that reads modern and energetic rather than refined or delicate.
The design appears intended to deliver maximum impact with a friendly, rounded sans structure, using an oblique stance and notched joins to maintain clarity at very heavy weights. It prioritizes bold presence and contemporary legibility for display-driven typography.
Many letters show small cut-ins at joins and terminals that help separate shapes at this weight, especially in bowls and tight turns. Numerals follow the same robust, rounded construction, keeping a cohesive, headline-forward texture across mixed text.