Sans Normal Lagab 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Post Grotesk' by Monotype, 'NeoGram' by The Northern Block, 'Eloquia' by Typekiln, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, assertive, friendly, impact, motion, modernity, approachability, oblique, rounded, soft corners, compact, punchy.
A heavy, oblique sans with rounded curves and a dense, compact feel. Strokes are consistently thick with smooth joins and minimal modulation, producing strong, graphic silhouettes. Counters are relatively tight and apertures lean toward closed, while terminals are blunt and softly rounded rather than sharply cut. The overall rhythm is forward-leaning and uniform, with sturdy diagonals and broad, stable bowls that keep the texture bold and continuous in text.
Best suited to headlines, posters, and bold brand statements where the forward slant and thick strokes can carry energy and motion. It also fits packaging and promotional graphics that need a friendly but forceful voice, especially in short bursts of text like labels, taglines, and callouts.
The tone is energetic and assertive, with a sporty, contemporary flavor. Its rounded construction keeps the impact approachable rather than aggressive, making it feel confident, dynamic, and promotional.
The design appears intended to deliver maximum impact with a streamlined, rounded sans structure and a built-in sense of speed from the oblique angle. It prioritizes strong silhouettes and consistent texture for attention-grabbing display typography while staying visually approachable.
At larger sizes it reads as a clean, high-impact display face; in smaller settings the tight counters and dense color can make long passages feel heavy. Numerals and capitals appear designed for strong headline presence, with simple, no-nonsense forms that maintain clarity despite the slant.