Serif Other Umli 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Heykido' by Blankids, 'Braingelt' by Chank, 'Gainsborough' by Fenotype, 'Mexiland' by Grezline Studio, 'Gridiron Glory' by Hipfonts, 'Herchey' by Ilham Herry, and 'Hideout' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, western, vintage, rugged, assertive, traditional, evoke heritage, maximize impact, sign painting, angular, chamfered, bracketless, compact, blocky.
A very heavy, decorative serif with squared, chamfered forms and crisp, cut-in corners that give the letters a carved, sign-painted look. Serifs are short and wedge-like with little to no bracketing, and many strokes terminate in angular facets rather than smooth curves. Counters are compact and often squared-off, while diagonals (notably in V/W/X/Y) stay straight and sturdy, reinforcing the blocky rhythm. The overall spacing reads tight and economical, with strong silhouette clarity and pronounced ink presence.
Best suited to display use where impact and character matter: posters, bold headlines, packaging labels, and storefront-style signage. It can also work for logo wordmarks that want a classic, rugged tone, but its dense forms are less ideal for long text or small sizes.
The design projects a bold, old-world toughness with a distinctly Western and vintage poster sensibility. Its sharp facets and dense color feel authoritative and attention-grabbing, suggesting tradition, craft, and ruggedness rather than refinement.
The letterforms appear designed to evoke carved or stamped lettering through consistent chamfers and wedge serifs, prioritizing strong silhouettes and a historical display flavor. The intention is expressive readability at large sizes, with a sturdy, poster-like presence.
Round letters such as O/C/G show flattened arcs and clipped corners, creating an octagonal impression. Numerals follow the same chiseled logic, with the 0 and 8 especially showing squared counters and strong internal geometry, keeping the set visually cohesive.