Sans Normal Kulam 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cumhuriyet' by Fontuma (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, modern, friendly, impact, motion, clarity, modernity, approachability, oblique, rounded, geometric, open apertures, large counters.
A heavy, oblique sans with smooth, rounded geometry and consistently thick strokes. Curves are built from clean circular/elliptical forms, while diagonals (notably in V/W/X/Y and the slanted terminals) create a forward-leaning rhythm. Counters are generous for the weight, and many joins are softened, keeping the texture dark but readable. Numerals follow the same rounded, sturdy construction, with clear silhouettes and minimal internal contrast.
This font is well suited to display applications where impact and momentum matter—headlines, posters, promotional graphics, and brand marks. It also fits sports and active-lifestyle messaging, and can work for short UI or packaging callouts where a bold, italic voice is needed without sacrificing legibility.
The overall tone is energetic and assertive, with a contemporary, action-oriented slant that feels sporty and headline-ready. Rounded forms temper the weight, adding approachability and a friendly, modern finish rather than an aggressive or industrial feel.
The design appears intended to deliver a strong, contemporary sans voice with built-in motion from the oblique structure, balancing punchy weight with rounded, geometric clarity. It prioritizes quick recognition and a lively typographic color for attention-driven settings.
The oblique angle is strong enough to be a defining characteristic, giving lines of text a pronounced motion. Spacing appears comfortable in running text, and the combination of wide counters and blunt, simplified terminals supports clarity at larger display sizes.