Sans Normal Kuluy 14 is a bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, branding, packaging, advertising, sporty, contemporary, confident, energetic, friendly, impact, emphasis, modernity, momentum, clarity, geometric, rounded, oblique, sturdy, clean.
A heavy, oblique sans with broad proportions and clean, geometric construction. Curves are round and full, counters are open, and terminals are smoothly finished with minimal modulation, creating an even, sturdy texture. The italic slant is consistent across the set, and the letterforms keep a straightforward, modern rhythm with generous width and stable vertical strokes.
Best suited to display-driven applications where impact and momentum matter, such as headlines, posters, and prominent UI or marketing callouts. The strong weight and consistent slant also work well for branding and packaging where a modern, energetic voice is desired.
The overall tone is assertive and active, with a contemporary, sporty feel. Its combination of weight, slant, and rounded geometry reads as approachable but punchy, giving headlines a confident forward motion.
The design appears intended to deliver high-impact, modern messaging through a bold, oblique sans that stays clean and geometric. Its wide stance and rounded forms aim to balance assertiveness with approachability for attention-forward typography.
Uppercase shapes stay simple and geometric, while lowercase forms maintain clear apertures and a compact, no-fuss construction suited to bold setting. Numerals appear equally solid and highly legible, matching the letterforms in width and weight for consistent display color.