Sans Normal Larif 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Mustica Pro' by Alifinart Studio, 'Normaliq' by Differentialtype, and 'Aaux Next Wide' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, assertive, modern, friendly, impact, momentum, visibility, modernity, approachability, rounded, smooth, compact counters, slanted terminals, soft corners.
A heavy, forward-slanted sans with rounded, smoothly drawn curves and minimal stroke modulation. Letterforms are broad with compact internal counters, giving the type a dense, high-impact texture. Terminals and joins are clean and slightly softened, and the overall rhythm feels steady and cohesive across caps, lowercase, and figures. Numerals are similarly robust, with round forms staying open enough to remain legible at display sizes.
This font suits display-led applications such as headlines, posters, brand marks, and packaging where a bold, fast feel is desirable. It also fits sports and automotive-adjacent graphics, promotional materials, and digital hero text where impact and clarity are prioritized over long-form reading.
The strong weight and consistent slant create a sense of motion and urgency, reading as energetic and confident. Rounded shapes keep the tone approachable rather than severe, balancing punch with friendliness for attention-grabbing messaging.
The design appears intended to deliver a modern, high-energy voice with strong presence, using a consistent slant and rounded construction to signal speed while maintaining an approachable, contemporary finish.
The sample text shows solid word shapes and a uniform, darker color on the page, making it especially effective for short lines. The combination of broad proportions and tight counters suggests it will perform best with a bit of breathing room in tracking and line spacing when set in longer blocks.