Sans Normal Laboz 9 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, modern, friendly, energetic, impact, motion, modern branding, display clarity, approachability, oblique, heavy, rounded, punchy, open counters.
This typeface is a heavy, oblique sans with broad proportions and a smooth, rounded construction. Strokes are uniform with minimal modulation, and curves are generous, producing open bowls and counters in letters like O, Q, e, and a. Terminals are mostly clean and blunt, while diagonal characters (V, W, Y, Z, and the k) emphasize a forward-leaning, kinetic rhythm. The lowercase uses single-storey forms (notably a and g), supporting a simplified, contemporary texture at text and display sizes.
Well suited to attention-driven applications such as headlines, posters, advertising, and brand marks that need a bold, forward-moving tone. It also fits sports and lifestyle graphics, packaging, and short UI or promo callouts where large-scale readability and impact are priorities.
The overall tone is assertive and upbeat, with a fast, motion-oriented feel created by the consistent slant and wide stance. Its rounded shapes keep the voice approachable, balancing impact with friendliness rather than feeling harsh or technical.
The design appears intended to deliver high-impact communication with a sense of speed and modernity, using a strong oblique stance and wide, rounded forms to stay legible and approachable in display-centric settings.
Numerals are similarly wide and weighty, designed to hold presence alongside uppercase headlines. Spacing appears built for strong display color, with forms that read clearly even when set large and tight, as shown in the sample text block.