Sans Normal Ulluw 7 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, book covers, packaging, branding, quirky, playful, hand-cut, storybook, whimsical, handmade feel, expressive display, friendly tone, distinctive texture, angular terminals, soft curves, lively rhythm, uneven stroke endings, compact.
A compact, upright sans with gently irregular outlines and subtly tapered strokes that create a hand-cut, calligraphic feel without true serifs. Curves are soft and slightly pinched, while many verticals and diagonals end in angled, wedge-like terminals, giving the forms a lively, faceted edge. Proportions are tight and slightly condensed overall, with rounded counters and a rhythm that alternates between smooth bowls and sharper joins, producing an intentionally uneven, organic texture in text.
Well-suited to display work where personality matters: posters, headlines, book covers, packaging, and brand marks that want a handcrafted, approachable voice. It can also work for short passages or pull quotes when you want a distinctive texture, though its deliberate irregularities are most effective at larger sizes.
The font reads as quirky and personable, with a whimsical tone that suggests handcrafted lettering rather than mechanical neutrality. Its angled endings and slight wobble add energy and charm, making it feel informal, friendly, and a bit theatrical.
The design appears intended to blend clean sans construction with handcrafted quirks—using tapered strokes and angled terminals to add character while keeping letterforms familiar and readable. It aims to provide a distinctive, informal display voice that stands apart from neutral text sans fonts.
Uppercase letters show simplified, open constructions (notably in C/G/S) and strong vertical emphasis, while the lowercase keeps a clear, readable skeleton with modest ascenders and descenders. Numerals are straightforward and legible, matching the same tapered, angled finishing seen in the letters, which helps maintain a consistent voice across headings and body-sized display lines.