Serif Normal Lurof 5 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type; 'Imprint', 'Linotype Bengali', and 'Linotype Gujarati' by Monotype; and 'Baskerville' and 'Imprint' by URW Type Foundry (names referenced only for comparison).
Keywords: books, editorial, magazines, headlines, branding, literary, classic, authoritative, formal, readability, tradition, refinement, editorial voice, authority, bracketed, crisp, bookish, stately, oldstyle.
A crisp serif with pronounced stroke contrast and bracketed, wedge-like serifs that taper to sharp terminals. The capitals are broad and steady with generous internal counters, while the lowercase keeps a moderate x-height and open apertures for comfortable reading. Curves are smoothly modeled and the joins feel controlled rather than calligraphic, producing a clean, engraved impression. Numerals follow the same high-contrast logic with clear, traditional proportions that sit comfortably alongside text.
Well-suited to long-form reading in books and editorial layouts where a traditional serif voice is desired. It also performs strongly in magazine headlines, pull quotes, and refined branding contexts that benefit from high-contrast elegance and clear structure.
The overall tone is classic and bookish, with a measured formality that reads as dependable and established. Its high-contrast rhythm and sharp finishing details add an editorial, slightly luxurious feel without becoming ornamental.
Designed to deliver a conventional, professional text serif with a polished, high-contrast finish—balancing readability with an elevated, print-oriented character for editorial and literary applications.
The font’s wide stance and sturdy verticals give headings a confident presence, while the restrained details and consistent modulation keep paragraphs from feeling fussy. Round letters maintain strong, even color, and the serif treatment stays consistent across caps, lowercase, and figures for a cohesive texture.