Sans Normal Rugin 11 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Core Rhino', 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, packaging, modern, friendly, sporty, clean, informal, forward motion, approachability, clean readability, contemporary tone, rounded, oblique, soft terminals, open apertures, geometric.
A rounded, oblique sans with smooth curves, soft terminals, and a consistent, low-contrast stroke. Letterforms lean forward with a lively rhythm, pairing broad, open counters with gently squared shoulders in places and subtly tapered joins. Curves read clean and geometric rather than calligraphic, and the numerals follow the same rounded construction for a cohesive texture in running text.
This face works well for branding, headlines, and short-to-medium text where an energetic, modern sans is desired. It can also suit UI labels, product packaging, and promotional graphics, especially when you want a clean look with a friendly, forward-leaning emphasis.
The overall tone feels modern and approachable, with a sporty, energetic slant that adds motion without becoming aggressive. Its rounded detailing keeps the voice friendly and informal, suitable for contemporary branding that wants warmth alongside clarity.
The design appears intended to deliver a contemporary sans-serif voice with added momentum from an oblique stance, while maintaining softness and approachability through rounded shaping. It prioritizes clean readability and a cohesive, geometric texture for versatile display and interface use.
Spacing appears comfortably generous, helping the oblique forms avoid collisions and keeping word shapes distinct. The design emphasizes smooth continuity across curves and consistent corner rounding, producing a uniform, even color across lines of text.