Sans Normal Rumay 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra; 'Cedora' by Lafontype; and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, ui labels, packaging, posters, friendly, modern, casual, approachable, clean, warm modernity, conversational tone, soft emphasis, clear display, rounded, humanist, soft, airy, open.
This is a rounded, italic sans with smooth, continuous curves and gently tapered terminals. Strokes are largely even, with subtle modulation and a consistent slant that gives the forms forward motion without feeling sharp. Counters are open and circular/elliptical (notably in O, Q, e, and 8), and corners are softened throughout, producing a cohesive, forgiving texture. Uppercase forms stay simple and geometric-leaning, while lowercase shapes show a more humanist rhythm, including single-storey a and g and a looped descender on q; figures follow the same rounded, slightly oblique construction.
It suits branding and identity systems that want a modern, friendly tone, as well as headlines, subheads, and short-form copy where the italic slant can add motion and emphasis. The rounded, open shapes also make it a good fit for UI labels, onboarding screens, and packaging where a soft, approachable voice is desirable.
The overall tone is personable and contemporary, with a smooth italic energy that reads as conversational rather than formal. Its rounded construction keeps the voice warm and accessible, making it feel friendly and easygoing while still remaining tidy and controlled.
The design appears intended to provide an italic sans that feels lively and welcoming without sacrificing clarity. By pairing rounded geometry with restrained modulation and consistent obliquing, it aims for a contemporary, versatile style that can carry both emphasis and personality in everyday typography.
Spacing appears comfortably open in text, supporting legibility at display and subheadline sizes. The italic angle is steady across letters and figures, and the design avoids abrupt joins, emphasizing continuous stroke flow. Distinctive cues include a curved, hooking J, a soft-shouldered r, and a Q with a clean, unobtrusive tail.