Sans Normal Liger 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'ITC Blair' by ITC, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, bold, modern, urgent, impact, motion, emphasis, branding, display, slanted, compact, rounded, punchy, clean.
A heavy, forward-slanted sans with broad, rounded curves and a compact, strongly unified stroke weight. The letterforms lean decisively, with smooth joins and simplified terminals that keep the silhouette clean and graphic. Counters are moderately open for the weight, while bowls and shoulders stay full and slightly squared-off by the boldness. Overall spacing and proportions feel designed for impact, producing a tight, assertive rhythm in both uppercase and lowercase.
Best suited to short, prominent text such as headlines, posters, and advertising where a decisive, kinetic voice is needed. It also fits sports-oriented branding and packaging that benefits from bold, italic emphasis and strong shelf impact. For longer passages, it will be most comfortable when set with generous line spacing to offset the dense weight.
The overall tone is fast and high-energy, with a confident, competitive feel. Its strong slant and dense black shapes suggest motion and urgency, making it read as contemporary and attention-driven rather than restrained or formal.
The design appears intended to provide a forceful, modern sans voice with built-in emphasis through a strong slant and substantial weight. It prioritizes immediacy and visual punch, keeping details minimal and curves robust so it holds together in large display settings.
The numerals and capitals share the same sturdy, rounded construction, keeping a consistent texture across mixed settings. At larger sizes the smooth curves and pronounced slant read crisply and deliver a distinctive, poster-like presence.