Sans Normal Ligaw 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Butan' by Butan, 'Sole Sans' by CAST, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Remora Corp' by G-Type, 'Safran' by Hubert Jocham Type, 'Alergia Grotesk' by Machalski, and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, app headers, sporty, assertive, energetic, playful, contemporary, attention, momentum, impact, approachability, clarity, slanted, chunky, rounded, compact, punchy.
A heavy, slanted sans with compact, rounded letterforms and broadly uniform stroke weight. Curves are full and smooth, with generous counters in letters like O, P, and e, while joins and terminals read as clean, blunt cuts rather than tapered calligraphic endings. The overall silhouette is dense and blocky, helped by short extenders and sturdy diagonals in K, V, W, and X. Numerals follow the same bold, simplified construction, staying clear and sign-like at display sizes.
Best suited to display typography such as headlines, posters, promotional graphics, and brand marks where a compact, forceful presence is needed. It can also work for short UI or editorial callouts, section headers, and packaging copy that benefits from strong emphasis.
The tone is emphatic and high-impact, with a forward-leaning motion that feels energetic and sporty. Its rounded construction softens the weight, keeping the voice friendly and approachable rather than severe. Overall it conveys confident, attention-grabbing messaging suited to bold statements.
The design appears intended as a modern, impact-oriented sans that combines strong weight with rounded friendliness and a built-in sense of motion. Its simplified shapes and sturdy construction prioritize instant legibility and bold visual presence in display contexts.
Spacing appears tight and cohesive in text, creating a strong typographic color and an even rhythm across words. The slant and heavy weight make it most at home in short-to-medium settings where punch and momentum matter more than delicate detail.