Slab Contrasted Bupu 1 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'ITC Bookman' by ITC (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorials, retro, assertive, editorial, sporty, poster, impact, readability, heritage, display, bracketed serifs, soft terminals, ball terminals, compact apertures, sturdy slabs.
A robust italic slab-serif with thick, sturdy stems and clearly bracketed slab serifs. The stroke weight is substantial, with moderate modulation that keeps counters open while maintaining a dense, confident color on the page. Curves are generously rounded and several lowercase forms show soft, ball-like terminals (notably in letters such as a, f, j, y), adding a slightly playful finish to the otherwise solid structure. Proportions run on the broad side, with wide capitals and ample set width, while spacing appears steady and designed to hold together in headline sizes.
This design performs best in headlines and short text where its weight, slanted rhythm, and slab serifs can create impact. It’s a strong choice for branding, packaging, and promotional materials that benefit from a retro-leaning, high-presence italic. In editorial or magazine settings, it can work effectively for display roles such as section headers, pull quotes, and cover lines.
The overall tone feels energetic and classic, combining old-style warmth with a bold, attention-getting slabbish presence. Its italic slant and rounded terminals add motion and friendliness, while the heavy slabs keep it grounded and emphatic—well suited to messaging that wants to feel both traditional and punchy.
The font appears intended to deliver a bold, readable italic with slab-serif authority, balancing sturdy structure with friendlier, rounded details. Its wide proportions and strong serifs suggest a display-first purpose, optimized for attention and clear word shapes rather than quiet, long-form text.
The numerals are heavy and upright-feeling within the italic context, with strong horizontals and clear silhouettes that read well at a glance. Uppercase forms project a collegiate/editorial rhythm, while the lowercase introduces more personality through curved joins and terminal treatments, creating a lively mixed-case texture.