Slab Square Irba 10 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'ITC Bookman' by ITC and 'Bookman Old Style' and 'Bookman Old Style Paneuropean' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports identity, confident, retro, editorial, collegiate, robust, impact, emphasis, vintage flavor, display strength, energetic slant, slab serif, bracketed, oblique, chunky, compact counters.
A heavy, right-leaning slab serif with broad proportions, strong weight, and moderately modulated strokes. The serifs read as thick slabs with squared-off ends and slight bracketing into the stems, giving the letters a sturdy, planted feel even in italic. Curves are full and rounded, apertures tend to be somewhat closed, and joins are smooth, producing dense, dark text color. Numerals and capitals share the same bold, blocky construction, with consistent serif treatment and a steady rhythm across the set.
Best suited to display work where weight and personality are assets: headlines, posters, packaging, and brand marks that need a confident, vintage-leaning serif. It can also work for short bursts of emphasis in editorial layouts, though the dense color suggests avoiding long body-text settings at smaller sizes.
The overall tone is assertive and nostalgic, evoking classic advertising and mid-century editorial typography. Its bold, slanted presence feels energetic and persuasive, with a friendly warmth that keeps the weight from becoming severe.
The design appears intended to deliver a bold slab-serif voice with an italicized sense of motion, pairing sturdy construction with expressive, vintage-influenced shapes for high-impact typography.
The italic is built as a true, constructed slant rather than a delicate calligraphic cursive, keeping verticals stout and maintaining the slab-serif identity throughout. In paragraphs it creates a strong headline-like texture, with punctuation and figures matching the same robust, attention-grabbing voice.