Sans Superellipse Etleh 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry and 'From the Internet' by Typodermic (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, app ui, sporty, dynamic, assertive, technical, modern, convey speed, maximize impact, modernize tone, ensure cohesion, slanted, geometric, rounded, compact, sturdy.
A slanted sans with robust, low-contrast strokes and softly squared curves that lean toward superellipse geometry. Counters are rounded-rectangular and fairly tight, giving the letters a compact, high-impact silhouette. Terminals are clean and mostly blunt, with occasional subtly angled cuts that reinforce the forward-leaning rhythm. The overall spacing and proportions read disciplined and engineered, with consistent stroke weight across straight and curved segments.
Best suited to short, high-visibility settings such as sports and fitness branding, energetic headlines, posters, and packaging where a sense of motion helps. It can also work for UI labels or dashboards when a modern, technical tone is desired, especially at medium-to-large sizes where the compact counters remain clear.
The strong italic posture and compact forms create a sense of speed and urgency, suggesting motion and performance. Rounded-rectangular shaping keeps the tone contemporary and approachable while remaining firm and authoritative. Overall it feels modern, sporty, and purpose-built rather than expressive or decorative.
The design appears intended to combine speed-driven italic energy with a geometric, rounded-rectangle construction for a contemporary, engineered look. It prioritizes strong silhouettes and consistency across glyphs to deliver confident emphasis in display and branding contexts.
Uppercase forms appear sturdy and slightly condensed in impression, while lowercase maintains a clear, utilitarian structure with single-storey-style simplicity where visible. Numerals match the same compact, squared-round language for a cohesive set, and the slant is consistent across letters and figures for uniform momentum in text.