Sans Superellipse Hidir 1 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Truens' by Seventh Imperium and 'Militarist' by Vozzy (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, compact, commanding, retro, space saving, high impact, stencil-free signage, geometric consistency, brand presence, blocky, rounded, squared, condensed, geometric.
A compact, heavy sans with squared, rounded-rectangle bowls and softly filleted corners throughout. Strokes are uniformly thick, with minimal modulation and a tight, efficient footprint that emphasizes verticality. Counters tend to be rectangular and relatively small, and many joins are simplified into sturdy, straight segments with gentle rounding at terminals. Curves read as superellipse-like rather than circular, giving letters such as O, C, and G a squarish, machined feel while maintaining smoothness at the edges.
This font is well suited to short, high-impact text such as headlines, posters, and promotional lockups. Its condensed, blocky shapes also work effectively for sports branding, product packaging, and wayfinding or labeling where a strong silhouette matters more than delicate detail. For longer passages, larger sizes and looser tracking help preserve clarity.
The overall tone is assertive and utilitarian, combining an engineered, industrial look with a sporty, scoreboard-like urgency. Its condensed, block-forward rhythm feels direct and no-nonsense, suited to messaging that needs to read as strong, functional, and modern-retro.
The design appears intended to deliver maximum presence in a compact width, using rounded-rect geometry to keep forms friendly while remaining tough and highly structured. It prioritizes bold silhouettes and consistent, modular construction for attention-grabbing display typography.
The lowercase shows single-storey forms (notably a and g) and compact apertures, reinforcing a modular, sign-system character. Numerals follow the same squared-round logic, producing solid, label-friendly figures that visually align with the uppercase. Because counters are tight and weight is heavy, the design reads best when given adequate size or generous spacing.