Sans Superellipse Hidom 3 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'FF Golden Gate Gothic' by FontFont, 'Handmade Gothic JNL' by Jeff Levine, 'Kuunari' and 'Kuunari Rounded' by Melvastype, 'RBNo2.1' by René Bieder, and 'Interrupt Display Pro' by T4 Foundry (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, sports, industrial, authoritative, retro, mechanical, condensed, impact, space saving, signage, strength, uniformity, blocky, squared, rounded corners, compact, monolithic.
A heavy, condensed sans with a squared, superelliptical construction: bowls and counters read as rounded rectangles, and corners are consistently softened rather than sharply chamfered. Strokes are thick and uniform, giving a compact, monolithic color on the page, while terminals tend to end in flat cuts that emphasize a vertical, poster-like stance. The alphabet shows tight apertures and small interior counters, especially in curved letters, creating a dense rhythm; the lowercase maintains strong presence with short extenders and sturdy, simplified forms.
Best suited to high-impact display work such as posters, headlines, and bold brand marks where dense letterforms help maximize presence in limited horizontal space. It can also work well on packaging and apparel graphics, or in sports and event identities that benefit from a strong, engineered typographic voice.
The overall tone feels industrial and authoritative, with a hint of retro display signage. Its compressed, block-built shapes project strength and efficiency, leaning more mechanical than friendly despite the rounded corners.
The design appears intended to deliver maximum visual weight and immediacy through condensed proportions and rounded-rectangular geometry. Its consistent, blocky construction suggests a goal of producing a sturdy, reproducible display face that feels at home in signage, branding, and other attention-forward applications.
The uppercase is especially uniform and sign-like, while the lowercase mirrors that same squared construction, producing a consistent texture in mixed-case settings. Numerals follow the same compact geometry, reading as bold, utilitarian figures that prioritize impact over delicacy.