Slab Contrasted Aggu 7 is a regular weight, very wide, medium contrast, upright, normal x-height font visually similar to 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, book covers, editorial, branding, bold, authoritative, vintage, industrial, impact, tradition, legibility, sturdiness, slab serif, blocky, robust, bracketed, high-ink.
A robust slab-serif with heavy, squared serifs and a compact, sturdy construction. Strokes show clear (but not extreme) thick–thin modulation, with firm verticals and slightly lighter connecting curves. Terminals are mostly flat and blunt, while many joins and serif connections feel subtly bracketed rather than razor-sharp. Counters are moderate and the overall rhythm is steady and emphatic, producing strong word shapes at both display and larger text sizes.
Best suited to headlines, subheads, posters, and packaging where a strong slab-serif voice is needed. It also works well for book covers and editorial layouts that benefit from a classic, authoritative texture, especially at medium to large sizes where the slab structure and contrast read cleanly.
The tone is confident and no-nonsense, evoking classic editorial and print-forward typography. Its sturdy slabs and pronounced presence suggest a traditional, workmanlike voice with a hint of vintage Americana and institutional signage.
The design appears intended to deliver a dependable slab-serif look with strong impact and clear, traditional letterforms. It prioritizes solidity and legibility while preserving enough contrast and shaping to feel refined rather than purely mechanical.
The forms lean toward squared geometry in places (notably in shoulders and serif platforms), giving the font a solid, poster-friendly silhouette. Numerals match the caps in weight and presence, reading as stable and straightforward rather than delicate or ornamental.