Sans Normal Lamir 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry, 'Nicky Sans' by Digitype Studio, 'Acherus Feral' and 'Chesna Grotesk' by Horizon Type, and 'Candid' by Lucas Tillian (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, modern, impact, motion, modernity, clarity, slanted, geometric, rounded, compact, high-impact.
A heavy, right-leaning sans with smooth, rounded curves and broadly uniform strokes. Letterforms are built from simple geometric shapes—clean circles in O/0 and a single-storey a—combined with crisp, angled terminals that keep the texture sharp despite the soft curves. Counters are relatively compact and apertures are moderately open, producing dense, emphatic word shapes; diagonals (V/W/Y/K) are sturdy and the overall rhythm reads tight and forward-driving. Numerals are similarly robust and simplified, with clear silhouettes and strong diagonals in 2, 4, 7, and a round, closed 8.
Best suited to headlines, short statements, and display typography where bold, slanted forms can communicate urgency and energy. It works well for branding systems that need a modern, athletic tone—such as sports, tech marketing, packaging callouts, and signage—especially at medium to large sizes.
The strong slant and compact, weighty construction give the font a sense of speed and assertiveness. It feels contemporary and functional, with a sporty, headline-ready attitude that prioritizes impact and momentum over delicacy.
The design appears intended as a high-impact italic sans for attention-grabbing communication: straightforward geometric construction, strong slant for motion, and compact counters for a dense, powerful presence.
The italic angle is consistent across caps, lowercase, and figures, helping blocks of text hold a cohesive directional flow. Round letters stay stable and circular while straighter letters use slightly tapered joins and angled ends to avoid bluntness and maintain crispness at larger sizes.