Print Urdoj 4 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, book covers, posters, packaging, branding, friendly, folksy, storybook, retro, casual, handmade charm, approachability, storybook tone, display clarity, retro warmth, hand-drawn, rounded, open counters, soft terminals, lively rhythm.
A hand-drawn, print-style serif with softly rounded strokes and a gently uneven, human rhythm. Letterforms are slender and slightly condensed, with open counters and modest contrast that reads clearly without feeling rigid. Serifs are small and curved, often flowing into the stems like soft hooks, and terminals tend toward rounded, tapered ends rather than sharp cuts. Proportions vary subtly from glyph to glyph, giving the set an organic, handwritten regularity while keeping a consistent baseline and overall texture in text.
Well-suited for short-to-medium text where a friendly, crafted impression is desirable—headlines, pull quotes, book covers, menus, and packaging copy. It can also work for branding elements that need a human touch, especially when paired with a neutral sans for supporting text.
The tone is warm and approachable, with a storybook and lightly retro flavor. Its informal serifs and subtle irregularities create a personable voice—more charming than formal—suggesting hand-set titles, packaging, or editorial accents meant to feel crafted rather than engineered.
The design appears intended to capture the charm of hand-lettered print with restrained serifs and consistent readability. It balances decorative personality in capitals with simpler lowercase shapes to remain practical for display typography while maintaining an unmistakably handmade feel.
Capital letters show decorative, calligraphic influences (notably in curved joins and serif treatment), while lowercase forms stay simple and readable with a steady x-height. The numerals mirror the same soft, hand-rendered construction, helping mixed text and figures feel cohesive.