Sans Normal Sogam 3 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, branding, packaging, posters, ui text, clean, friendly, modern, approachable, retro-leaning, space-saving, modern clarity, softened geometry, editorial tone, brand friendliness, rounded terminals, soft curves, open counters, tall ascenders, smooth rhythm.
This typeface presents a slim, lightly built sans with softly rounded stroke endings and smooth, continuous curves. Overall proportions feel tall and condensed, with generous internal space in rounded letters and a consistently even rhythm across the alphabet. Strokes show gentle modulation rather than monoline rigidity, and many joins and bowls are drawn with an elliptical, slightly humanist touch. Counters and apertures stay open and legible, while verticals remain straight and calm, producing an orderly texture in paragraph settings.
It works well for editorial headlines and subheads where a narrow, tall silhouette helps fit more characters per line without feeling cramped. Its soft terminals and open shapes also suit branding and packaging that benefit from a clean yet personable voice, and it can serve in UI or interface text where a tidy, consistent rhythm is desirable at moderate sizes.
The tone is modern and friendly, with a mild retro flavor reminiscent of mid-century display and editorial lettering. Rounded terminals and tall proportions keep it approachable rather than clinical, giving it a light, airy voice that reads as neat and well-mannered.
The design appears intended to deliver a streamlined sans with softened geometry—combining condensed efficiency with approachable curves. It aims for clear, contemporary readability while retaining a subtle stylistic character for display and short-to-medium text applications.
The lowercase has a simple, uncluttered construction with clear differentiation between similar forms, and the numerals follow the same rounded, narrow logic for a cohesive color. In text, the font maintains an even gray and a smooth baseline flow, with curves and verticals balancing cleanly for a refined, understated presence.