Slab Square Iggo 3 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Muller' by Fontfabric, 'Akwe Pro' by ROHH, 'Gentona' by René Bieder, and 'Moreno' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, retro, sporty, punchy, cheerful, advertising, impact, brand voice, retro display, energy, slab serif, bracketed slabs, rounded corners, soft joins, ink-trap hints.
A heavy, forward-slanted slab serif with broad proportions and soft, rounded shaping throughout. Strokes are thick and even, with gently bracketed slab-like serifs and square-ended terminals that read cleanly at display sizes. Curves are full and slightly compressed, counters stay open despite the weight, and joins show subtle sculpting that gives the forms a robust, molded feel. The rhythm is energetic and compact, with a tall lowercase presence and sturdy numerals that match the bold, headline-oriented construction.
Best suited to bold display work such as headlines, posters, sports and team-style branding, and attention-grabbing packaging. It can also work for short bursts of text like pull quotes or signage where impact and legibility at larger sizes are the priority.
The overall tone is loud, confident, and upbeat, with a distinctly retro display flavor. Its slanted stance and chunky slabs evoke sports branding and mid-century advertising, balancing toughness with friendly, rounded warmth.
The design appears intended to deliver maximum visual impact with a friendly, retro-leaning slab-serif voice. It emphasizes strong silhouettes, wide letterforms, and a consistent italic motion to create energetic, brand-forward typography.
The italic is built as a true slanted design rather than a delicate calligraphic one, keeping consistent stroke thickness and strong silhouettes. Uppercase shapes feel assertive and blocky, while the lowercase maintains a playful bounce that helps longer lines stay lively.