Sans Normal Lomaw 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Dez Now Sans' by Dezcom, 'Mr Eaves XL Sans' by Emigre, 'Magenos' and 'Magenos Soft' by Graphite, 'Core Sans N SC' by S-Core, 'Multi' by Type-Ø-Tones, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, retro, energetic, attention grabbing, dynamic emphasis, retro display, friendly boldness, oblique, rounded, soft corners, compact counters, high impact.
A heavy, oblique display sans with broad proportions and rounded, softly sheared forms. Strokes are thick and confident with subtly tapered joins, giving letters a lively, forward-leaning momentum without sharp, calligraphic contrast. Counters are relatively tight (notably in O, B, P, and 8), and terminals tend to finish with gentle curves rather than crisp cuts, producing a smooth, approachable silhouette. The lowercase is robust and compact, with single-storey a and g, a sturdy i/j with round dots, and numerals that match the same chunky, slanted rhythm.
Best suited for short, high-impact settings such as posters, large headlines, storefront signage, product packaging, and energetic brand marks. It can also work for sporty or retro-themed campaigns where a forward-moving, friendly bold sans is needed, but the dense color may be less comfortable for long-form reading at small sizes.
The overall tone is bold and upbeat, reading as playful and athletic rather than formal. Its rounded heft and consistent slant give it a retro advertising feel with a modern, friendly smoothness—assertive but not aggressive.
The design appears intended to deliver maximum presence with a dynamic slant and rounded, approachable geometry—balancing impact with friendliness for display typography that needs to feel fast, fun, and confident.
Spacing appears designed for headline use: the dense interior spaces and strong weight create dark, unified text blocks, while the oblique angle adds motion across longer lines. The shapes stay cohesive across uppercase, lowercase, and figures, maintaining a consistent bounce and visual warmth.