Sans Normal Adnef 7 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui, wayfinding, branding, editorial, data, modern, technical, dynamic, clean, neutral, clarity, efficiency, modernity, momentum, versatility, oblique, geometric, open apertures, rounded corners, monolinear.
A slanted, monolinear sans with a crisp, geometric construction and gently rounded curves. Forms are open and clear, with generous internal counters and clean terminals that read as cut rather than tapered. Capitals feel broad and steady, while the lowercase is compact and efficient, with a single-storey “a” and “g” that reinforce the contemporary, utilitarian tone. Numerals are straightforward and evenly drawn, matching the letterforms’ consistent stroke and smooth curvature.
Well-suited to user interfaces, dashboards, and digital product typography where clarity at a range of sizes matters. The oblique stance and geometric simplicity also make it a strong choice for contemporary branding, sports/tech-adjacent identities, and editorial callouts or subheads. Its tidy numerals support data-forward layouts such as charts, tables, and informational graphics.
The overall voice is modern and pragmatic, with an energetic forward lean that suggests motion and progress. Its simplicity and open shapes keep it neutral and workmanlike, leaning toward a tech and interface sensibility rather than a decorative or expressive one.
The design appears intended to deliver a modern, no-nonsense sans with a built-in sense of momentum, balancing geometric cleanliness with readable, open letterforms for everyday digital and print communication.
Curves are built from smooth, near-circular arcs (notably in C, G, O, Q, and 8), and junctions stay clean without visible flaring. The italic angle is consistent across letters and figures, helping long text maintain a cohesive rhythm while still feeling purposeful and contemporary.