Sans Normal Adnef 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Pro' by Artegra; 'Ordina' by Schriftlabor; and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, headlines, wayfinding, editorial, modern, clean, friendly, technical, efficient, modernize, add momentum, improve clarity, stay neutral, geometric, oblique, open counters, rounded terminals, even rhythm.
This typeface is a slanted sans with smooth, geometric construction and consistently low stroke modulation. Curves lean toward circular bowls and open apertures, while straighter strokes keep a steady, uncluttered rhythm. Terminals are generally clean and slightly softened, and the overall spacing feels generous, supporting clear word shapes in continuous text. Numerals follow the same streamlined logic, with rounded forms and straightforward diagonals.
It works well for interface typography, product branding, and editorial headings where a clean, slanted sans can provide emphasis without sacrificing legibility. The open forms and even texture also make it suitable for signage and short-to-medium passages that need a contemporary, efficient voice.
The tone is modern and matter-of-fact, with a friendly clarity that reads as contemporary rather than formal. Its slant adds motion and energy without becoming expressive or calligraphic, giving it a purposeful, forward-leaning feel suited to digital contexts.
The design appears intended to deliver a modern, geometric sans with a built-in slant for emphasis and momentum, balancing neutrality with a subtle sense of speed. Its consistent construction and open shapes suggest a focus on clarity and dependable performance across common text and numeric settings.
Letterforms show a strong geometric bias (notably in rounded characters) paired with crisp joins and simple diagonals, producing a tidy, engineered look. The sample text maintains even color and stable texture across lines, suggesting it’s optimized for consistent reading rather than dramatic display effects.