Sans Normal Ekmav 5 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, packaging, advertising, ui text, clean, modern, sleek, refined, readable italic, modern utility, editorial voice, clean branding, monolinear, open counters, humanist, slanted, airy.
A slanted, lightly built sans with smooth, rounded forms and gently modulated strokes. Curves are clean and continuous with open counters, while joins and terminals stay crisp and uncomplicated, keeping the overall texture uncluttered. Proportions feel balanced and fairly straightforward, with a consistent rhythm across uppercase, lowercase, and figures, and a clear emphasis on legibility through simple geometry and ample interior space.
Well-suited to editorial layouts, product and brand systems, and marketing materials where a clean italic voice is needed. It can also work in interface and short-form text settings when a refined, slanted sans is desired, and it performs nicely for headlines, pull quotes, and captions where smooth rhythm and clarity matter.
The tone is contemporary and composed, projecting a polished, editorial feel without becoming stiff or formal. Its slant adds momentum and a subtle sense of sophistication, giving text a streamlined, forward-leaning character.
The design appears intended as a versatile italic sans that balances modern neutrality with a touch of elegance. By relying on simple rounded construction and open spacing, it aims to stay readable in continuous text while offering a sleek, contemporary presence for display use.
The lowercase shows clear differentiation between similar shapes, supported by open apertures and restrained detailing. Figures and capitals maintain a cohesive curvature and spacing, producing an even, calm typographic color in paragraphs.