Sans Normal Efmid 1 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, web text, ui accents, headlines, refined, modern, approachable, calm, readability, elegance, motion, modernity, clarity, rounded, smooth, clean, open counters, soft terminals.
The letterforms are a slanted sans with smooth, rounded construction and clean, open counters. Strokes stay even and tidy, with subtle modulation and softened terminals that avoid sharp, mechanical endings. Proportions lean toward a slightly human, handwritten rhythm while maintaining consistent geometry and a neat, controlled texture in text.
It suits editorial typography such as magazines, blog articles, and long-form web reading where an italic voice can carry emphasis without becoming decorative. It also works well for brand systems, UI highlights, captions, and marketing copy that benefits from a clean, contemporary tone with a bit of forward energy.
This font reads as calm and refined, with a gentle forward motion that feels contemporary and editorial. The overall tone is understated rather than loud, suggesting clarity, taste, and a lightly expressive sophistication.
The design appears intended to deliver a modern sans voice with added momentum and polish, using a consistent slant and rounded geometry to keep the texture fluid and comfortable. It aims to balance straightforward legibility with a mild dose of personality suitable for branded editorial settings.
In running text, the spacing and shapes create an even, lightly calligraphic rhythm, helping paragraphs look cohesive rather than rigid. The numerals and capitals keep the same smooth, rounded logic, supporting consistent typographic color across mixed content.