Serif Flared Eskom 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, book design, magazines, academic, classic, literary, formal, refined, readability, tradition, editorial tone, quiet sophistication, bracketed, flared, calligraphic, crisp, high-clarity.
A serif text face with gently flared terminals and bracketed serifs that give strokes a subtly calligraphic, carved feel. The proportions are balanced and traditional, with moderate apertures and smooth, continuous curves in rounded letters. Capitals are stately and crisp, while the lowercase shows clear differentiation and a steady rhythm, supported by sturdy verticals and controlled contrast. Numerals follow the same old-style sensibility, with rounded forms and tapered finishes that match the letterforms.
Well suited to long-form reading in books, essays, and editorial layouts where a traditional serif texture and dependable readability are needed. It also works effectively for headings, pull quotes, and formal branding applications that benefit from a refined, established tone.
The overall tone is classical and bookish, projecting authority without feeling ornamental. Its flared stroke endings add a quiet warmth and humanistic touch, making the texture feel composed and literary rather than purely mechanical.
Likely designed to provide a familiar, high-clarity serif for continuous text, enhanced with flared terminals to add warmth and a hint of calligraphic heritage. The aim appears to be a dependable reading face that feels timeless and composed across both display lines and paragraphs.
In text, the face maintains an even color and consistent spacing, with sharp joins and neatly resolved terminals that help preserve clarity at paragraph sizes. The ampersand and punctuation share the same restrained, traditional character, reinforcing a cohesive editorial voice.