Sans Normal Ruluw 12 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, social media, friendly, casual, retro, approachable, lively, warmth, informality, motion, approachability, handmade feel, rounded, soft terminals, calligraphic, humanist, brushlike.
A slanted, rounded sans with a lively, hand-drawn rhythm and gently swelling strokes. Curves dominate the construction, with softened corners and tapered, brushlike terminals that keep counters open and forms readable. The proportions feel compact and slightly variable from glyph to glyph, giving the alphabet a natural, handwritten flow while maintaining consistent overall color in text. Numerals follow the same rounded, slightly calligraphic logic, with smooth bowls and minimal sharp joins.
It performs best in display contexts where the slant and rounded, brushlike shaping can add personality—such as branding, posters, packaging, and social graphics. It can also work for short blocks of text or pull quotes when a warm, informal voice is desired.
The font conveys an informal, friendly tone with a hint of vintage signage and italic emphasis. Its soft terminals and buoyant curves feel welcoming and expressive rather than technical or rigid, making it suited to upbeat, personable messaging.
The design appears intended to blend the clarity of a rounded sans with the expressiveness of a casual italic hand, producing a personable display face that remains legible while adding motion and charm.
The italic angle is moderate and consistent, and the design favors rounded joins over hard intersections, which helps large sizes feel smooth and cohesive. In paragraphs, the letterforms create an energetic texture with subtle width variation and a distinctly handwritten cadence.