Sans Normal Runem 8 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Hedley New' by moretype (names referenced only for comparison).
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, approachable, warm, approachability, informal tone, modern warmth, dynamic emphasis, rounded, soft terminals, humanist, hand-drawn, lively.
This typeface is an oblique, sans-serif design with rounded construction and softly blunted terminals throughout. Strokes maintain an even, low-contrast weight, while the letterforms lean forward with a fluid, handwritten rhythm. Curves are generous and slightly elastic, with open apertures and simplified joins that keep forms clean at text sizes. Proportions feel moderately compact in some letters and more extended in others, giving the overall texture a subtly irregular, lively cadence rather than strict geometric uniformity.
It works well for branding and packaging that want a warm, modern personality, and for short-to-medium headlines where the oblique rhythm adds momentum. It can also serve editorial callouts, posters, and social media graphics where a casual, approachable tone is desired.
The overall tone is informal and personable, combining a modern sans structure with a lightly hand-rendered feel. Its forward slant and rounded shapes add energy without becoming aggressive, creating a friendly, conversational voice well suited to upbeat messaging.
The design appears intended to blend the clarity of a straightforward sans with the expressiveness of a quick, handwritten italic. By prioritizing rounded terminals, open shapes, and an energetic slant, it aims to feel friendly and contemporary while remaining readable in typical display and text applications.
Uppercase forms read clear and uncluttered, while lowercase shapes emphasize softness and motion, especially in rounded letters and single-storey constructions. Numerals follow the same rounded, slightly angled logic, staying consistent with the text’s relaxed, contemporary character.