Sans Normal Afniw 24 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: branding, headlines, ui text, posters, packaging, clean, modern, friendly, energetic, casual, modernize, add motion, improve clarity, stay neutral, oblique, rounded, geometric, open apertures, crisp terminals.
A slanted sans with smooth, rounded bowls and consistently low stroke modulation. Letterforms lean with a steady, even rhythm, combining geometric structure with slightly softened corners. Curves are broad and open, counters are generous, and terminals stay crisp without decorative finishing. Uppercase shapes read compact and controlled, while the lowercase maintains clear, straightforward forms with simple two-storey-style construction avoided in favor of single-storey simplicity where visible (e.g., a). Numerals follow the same rounded, even-stroke logic for a cohesive set.
Well suited to brand systems that want a modern, approachable feel, especially in headlines, subheads, and short blocks of copy. The clear, open shapes and steady slant make it a solid choice for UI labels, marketing materials, and packaging where a friendly, energetic tone is helpful. It also performs well in large-size editorial callouts or poster typography where the oblique stance adds momentum.
The overall tone is contemporary and approachable, with the forward slant adding motion and informality. It feels practical and upbeat rather than formal, suggesting a friendly, modern voice suited to everyday communication.
This design appears intended to deliver a contemporary oblique sans that balances geometric clarity with softer, more welcoming curves. The goal seems to be an energetic, readable voice that feels modern and flexible across display and functional applications.
The italic angle is prominent enough to be expressive, yet the forms remain stable and highly legible. Circular letters (O, Q, 0) are notably smooth and balanced, and the spacing appears comfortable for continuous text while still working well in short, punchy lines.